Summary: Proactive and forward thinking creative with 8+ years experience in digital media. Bringing a proven knowledge of creative strategy, vision, communication, and art direction with an emphasis on user-centric design for lifestyle and broadcast brands. Passionate about collaborating in creative environments.
Creative Strategy Experience delivering intelligent creative solutions for a range of clients, including top Canadian media and broadcast brands. Proven experience driving and creating the design of sites from concept to completion with focus on the user. Extensive experience in designing innovative user interfaces, scalable, multi and cross-platform web projects and digital content that reflect current trends in the marketplace within collaborative cross-functional teams. Conceptual, visualization and design skills with expertise using digital tools, with a special focus on Lifestyle and Food Content.
Team Lead Experience Experience leading teams of web/UX designers with diverse personalities in deadline-driven environments. Responsible for facilitating career development opportunities, hiring, onboarding, and conducting one-on-ones and performance reviews.
Software Mac OS, Windows, Adobe Creative Suite, Microsoft Office, InDesign, Premiere, Keynote, PowerPoint, Working Knowledge of HTML, WordPress, CSS, Omnigraffle
Additional Skills Photography, video, producing skills. Experience in Open Agile and Lean UX methodologies (Certified Open Agile Level 1)
August 2008 – Present Principal 1777118 Ontario Ltd.
Providing creative support & consultancy to clients in various industries. Freelance art/creative direction, website design / UX, and content creation. Collaborating with other freelance developers and designers, art directing photo & video shoots, freelance writing, and contributing to the FoodNetwork.ca blog.
September 2012 – April 2014 Team Lead, Design & Lead Designer, Lifestyle Shaw Media
Lead a team of 10 web and UX designers working on two conventional broadcast brands, 18 specialty network brands and Shaw/Shaw Media projects. Art Director / Lead Design: FoodNetwork.ca (In Progress)
- Food Network Canada saw 54 million PVs in the last year, with 12.5 million UVs. The relaunch of the “Recipes” vertical brought a 33% Increase in Traffic, and both UV and Visits are up 31% YOY.
- Collaboratively developing innovative creative solutions for Food Network Canada with a cross functional team in an Open Agile environment.
- Working closely with the Lead UX, introduced User-testing sessions and Lean UX principles to the organization and conducted sessions for a number of brands.
- Developed a basic “Learn to Photoshop” curriculum and presented to people within and outside of digital media.
- Established and led an employee engagement committee.
- Content Production: Writing, Blogging, Photography for HGTV and FoodNetwork.
October 2010 – September 2012 Web Designer, Design Lead for Lifestyle Brands Shaw Media
- Creative Lead: the HGTV.ca redesign, now seeing a +122 Increase in Traffic YoY with 700K+ page views a week.
- Creative Lead: Top Chef Canada Season 1. Shaw Media’s number one microsite across all speciality brands with over 1.4 million pageviews.
- Original blog series on HGTV.ca: “Real People Living in Condos“ documented the trials of new home-ownership.
- Conducted on-camera interviews: “chef celebrities” on behalf of Food Network.
August 2008 – October 2010 Web Designer Canwest Media Inc. (contract) January 2005 – August 2008
In-house Web and graphic design for Canwest’s digital and broadcast brands. (Global, Global News, Slice, Showcase, Food Network, HGTV, National Geographic) Created microsites, contests and sales campaigns for clients, rotator graphics, and ad media. Clients Included: Electrolux, Kitchenaid, Tetley, Mattel, Benjamin Moore, Becel, Black Diamond, Blue Dragon, Clorox, Bounty, Dairy Farmers of Canada, Dyson, Fleischmanns, Ford, Glade, Hamilton Beach, Knorr, LG, Loblaws, Nestle, Nissan, Ontario Science Centre, President’s Choice, RBC, Royal Ontario Museum, Samsung, Smuckers, Sharpie, Unilever.
May 2005 – February 2008 Creative Director & Managing Partner Soto New Media Inc.
Led and directed both full time, and contract, designers and developers. Conceived creative concepts, developed comprehensive website strategies. Aided in production flow and project management. Leveraged emerging social media platforms to create significant traffic for clients.
2005 Art Department Assistant and Graphic Artist CBC & The Orphanage II Production’s “What It’s Like Being Alone”
CBC’s “Puppet” and animation based television series (2006) Working in the creative department, reporting to the Art Director and Production Designer. Built full scale models, designed set interiors, created supplementary graphics.
On and Off set assistance for five films. Working with the Art Director and Set Decorator to set locations up for filming. Additional assistance in prop gathering and creating graphic props.
RYERSON UNIVERSITY’S SCHOOL OF IMAGE ARTS.
2006 Bachelor’s Degree, New Media (Cum Laude)
Courses / Training
IMS INSTITUTE 2009 Critical Thinking: A Model for Avoiding Common Decision Traps
IMPAQ 2009 The Power of Personal Accountability
GEORGE BROWN COLLEGE CONTINUING EDUCATION
2011 Copywriting I
2011 Copywriting II
2011 Management and Leadership Studies
2012 Leadership in a Team Environment
2014 Culinary Level 1 (current)
ROSENFELD MEDIA (WORKSHOP) 2012 Do-It-Yourself Usability Testing with Steve Krug
Open Agile Level One
Interviewing, design, Producing videos, writing, developing recipes, pouring over cookbooks, entertaining & dining out, mid-century modern, photography, fitness, swiss fonts, cycling, red wine, sunshine, personal development, E-book Reading and generally just being creative.
Groups & Associations
Yelp “Elite” Member 2010, 2011, 2012, 2013,2014 with over 350 reviews visit profile
available upon request. or see LinkedIn.